45.16 Review of the Mand

With the mand, the emission of a verbal response can be, at least in part, an establishing operation. Someone may say, “You should bet on the Rams.” We may then mand (having inside information), “ignore that.” The same process is at work when we say something ourselves and then say, “forget that,” or “ignore that remark.” Or if we have said something important, we may mand, “Did you hear me?” or “Did you understand?” These mands do not occur unless primary verbal behavior is occurring, but the analysis of why they occur is the same as that for any mand.