Introductory Concepts
Elementary Relationships
Extensions of Verbal Behavior
Multiple Controlling Relationships
Building on the Elementary Relationships

20.8 Third Type of Audience Control

The final audience effect is to select what is talked about. You may talk extensively about your most recent drunken spree in the presence of your peers in class or at work the next day, but when your mother or boss calls on the phone, you may talk almost exclusively about how hard you’ve been working.

Dude, I had an insane night last night, totally wasted.
After the library, I went straight to church for the 20.8 Third Type of Audience Control.


A type of controlling variable with the following features:

The audience is usually a listener in the presence of whom verbal behavior is typically reinforced

It controls a group of response forms

Whether or not the listener provides reinforcement for the current response

The size or specific nature of the response forms controlled

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