Our mission is to expand knowledge and understanding of behavioral science by making awesome online learning that is:
Effective
We want to provide online learning that is effective. That’s why we develop our content using evidence-based principles of instructional design and best practices for multimedia instruction. Each of our tutorials has also been the focus of a study demonstrating its efficacy, and we regularly update our content and design based on learner performance and feedback.
Open
We believe open access to research and quality educational content is vital to the dissemination of behavioral science. That’s why we provide free access to our tutorials and videos on the open web, release most of our content under a Creative Commons license, and proudly sponsor the Open Behavioral Science website.
Affordable
Students and professionals are often at the mercy of large textbook publishers or CEU providers who are seeking to maximize their profits with high prices. We are a small, efficient, family-owned company that strives to keep costs low so that we can offer quality content and services at a truly affordable price.
Simple
Interacting with a poorly designed website or app can be extremely frustrating. We work hard to make sure our site is as simple and easy to use as possible. We also work hard to provide you with quick and friendly customer service when it’s not as easy to use as we thought!
Fun
Although we think our content is important, we don’t think it always needs to be self-important. We strive for a lighthearted tone with our tutorials, including humorous graphics and examples whenever possible. In other words, we make learning fun! Except when it’s boring.