Introductory Concepts
Elementary Relationships
Extensions of Verbal Behavior
Multiple Controlling Relationships
Building on the Elementary Relationships

20.13 Places and Audience Control

Places where verbal behavior has often been reinforced may increase the likelihood that any type of verbal behavior will be reinforced. We see an increase in the level of verbal behavior when people enter the lobby of a theater after a movie or play. The inside of the theater is a negative audience and the level of verbal behavior, even when there is nothing on the stage or screen, is usually considerably lower than in the lobby.

A group of people standing in line at a theater.


A type of controlling variable with the following features:

The audience is usually a listener in the presence of whom verbal behavior is typically reinforced

It controls a group of response forms

Whether or not the listener provides reinforcement for the current response

The size or specific nature of the response forms controlled

Post a comment
This section is for the civil and public discussion of the content of this page. We reserve the right to moderate and remove comments that are irrelevant, disrespectful, hateful, harassing, threatening, or spamlike. If you are experiencing a technical issue, please contact our helpdesk for assistance.

Leave a Comment