Introductory Concepts
Elementary Relationships
Extensions of Verbal Behavior
Multiple Controlling Relationships
Building on the Elementary Relationships

26.4 Metonymical Extension Example #3

Another example is showing someone an ace of spades playing card featuring red text and graphics. The ace of spades typically features black text and graphics, so many people, if you ask them what color they see on the card, will say “purple.” In this example, there is metonymical extension to the extent that people “see” some blackness which makes the red look purple.

Metonymical Extension

An instance of verbal behavior with the following features:

The response form has already been acquired in one or more of the elementary verbal relationships

The stimulus must be novel

The novel stimulus must have none of the relevant features of the class of stimuli that previously controlled the response

The type of elementary verbal relationship

Formal and dynamic characteristics of both the stimulus and the response

Whether or not the current response is followed by reinforcement

A purple card with the word on it.
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