Introductory Concepts
Elementary Relationships
Extensions of Verbal Behavior
Multiple Controlling Relationships
Building on the Elementary Relationships

20.10 Audience Non-Example #1

The fact that you say “table” in the presence of a table and “chair” in the presence of a chair illustrates the tact relationship rather than audience control, although the presence of an audience may determine to a large extent whether or not the response is ever emitted.


A type of controlling variable with the following features:

The audience is usually a listener in the presence of whom verbal behavior is typically reinforced

It controls a group of response forms

Whether or not the listener provides reinforcement for the current response

The size or specific nature of the response forms controlled

A wooden table with a speech bubble designed for an audience.
A chair with a speech bubble over it, designed to captivate an audience.
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