Introductory Concepts
Elementary Relationships
Extensions of Verbal Behavior
Multiple Controlling Relationships
Building on the Elementary Relationships
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18.5 The Mand and Characteristic Reinforcement

If we observe a response that is followed by this type of characteristic reinforcement, this type of response is called a mand. Many responses of this type are commonly called demands, commands, and reprimands, and the classification derives its name from these terms.

demand

command

reprimand

Mand

A form of verbal behavior with the following features:

The response is verbal

The form of the response is controlled by an establishing operation

The musculature with which the response is executed (vocal, written, gestural, etc.)

The type of reinforcement made currently effective by the establishing operation (may be conditioned or unconditioned, etc.)

Whether or not the current response is followed by reinforcement

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