Introductory Concepts
Elementary Relationships
Extensions of Verbal Behavior
Multiple Controlling Relationships
Building on the Elementary Relationships

45.14 Secondary Verbal Behavior and Mands and Tacts

The preceding examples of how ongoing verbal behavior can control subsequent verbal responses are really no different than the same verbal responses controlled by stimuli that are the response-products of someone else’s verbal behavior. However, the remaining verbal relationships, the mand and the tact, are somewhat more interesting because they are not controlled by a form of prior verbal stimulus. Certain tact and mand relationships are dependent upon the speaker’s ongoing verbal behavior and their analysis is a bit more complex.

The listener benefits

Controlling variable is a prior non-verbal stimulus

The speaker benefits

Controlling variable is a prior establishing operation

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