Introductory Concepts
Elementary Relationships
Extensions of Verbal Behavior
Multiple Controlling Relationships
Building on the Elementary Relationships
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19.4 Mand vs. Tact: Controlling Variables

A second basis for comparison concerns the type of controlling variable. The controlling variable for the tact is a prior non-verbal stimulus. The controlling variable for the mand is a prior establishing operation.

The listener benefits

Controlling variable is a prior non-verbal stimulus

The speaker benefits

Controlling variable is a prior establishing operation

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