Introductory Concepts
Elementary Relationships
Extensions of Verbal Behavior
Multiple Controlling Relationships
Building on the Elementary Relationships

20.9 Audience Example #1

The fact that you say “table” in the presence of an English-speaking listener and “la mesa” in the presence of a Spanish-speaking listener, if there is a table present, illustrates the audience variable.


A type of controlling variable with the following features:

The audience is usually a listener in the presence of whom verbal behavior is typically reinforced

It controls a group of response forms

Whether or not the listener provides reinforcement for the current response

The size or specific nature of the response forms controlled

A wooden table with a speech bubble designed for an audience.
English-Speaking Listener
A table with a speech bubble that says la messa for an audience.
Spanish-Speaking Listener
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