Introductory Concepts
Elementary Relationships
Extensions of Verbal Behavior
Multiple Controlling Relationships
Building on the Elementary Relationships

43.2 Main Thematic Source Example #1

For example, an advertisement for vinyl floors says, “Vinyl is final.” The main thematic source for the response “final” would be the same variable that would also strengthen the responses “long lasting,” “good forever,” etc.

Main Thematic Source

A situation with the following features:

It controls a large group of responses

All of the responses would have about the same effect on a listener

Type of thematic elementary relationship (e.g., mand, tact, intraverbal)

Specific features of the stimulus and response

Vinyl is final.

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