45.14 Secondary Verbal Behavior and Mands and Tacts

The preceding examples of how ongoing verbal behavior can control subsequent verbal responses are really no different than the same verbal responses controlled by stimuli that are the response-products of someone else’s verbal behavior. However, the remaining verbal relationships, the mand and the tact, are somewhat more interesting because they are not controlled by a form of prior verbal stimulus. Certain tact and mand relationships are dependent upon the speaker’s ongoing verbal behavior and their analysis is a bit more complex.