Introductory Concepts
Elementary Relationships
Extensions of Verbal Behavior
Multiple Controlling Relationships
Building on the Elementary Relationships
Text of An Introduction to Verbal Behavior © 1978-2024 Norman Peterson, Ph.D. Graphics and other media elements of An Introduction to Verbal Behavior is © 2010-2024 FoxyLearning LLC and distributed under CC BY-NC-SA
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20.6 First Type of Audience Control
The audience has three different types of control. First, if a stimulus such as a dog evokes only the response “dog,” then the presence or absence of the audience determines the occurrence of the response in an all or none fashion.
Audience
A type of controlling variable with the following features:
The audience is usually a listener in the presence of whom verbal behavior is typically reinforced
It controls a group of response forms
Whether or not the listener provides reinforcement for the current response
The size or specific nature of the response forms controlled
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