4.2 Recall Mrs. Howell

Recall the example of Mrs. Howell in which she misinterpreted behavior-environment relationships. We observed how such an approach resulted in misleading information and unintended effects. This is one of a number of reasons that speak to the importance of using behavior-analytic terminology that is both accurate and precise.

Let’s look at some of the reasons why it is important to communicate in ways that are both accurate and precise.

Mrs. Howell, a woman in glasses, is standing in front of a group of children during a consultation.
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