15.47 Bidirectional Transformation of Stimulus Functions

The Dark Side of Language

…words can acquire aversive functions through the bidirectional transformation of stimulus functions. Remember, most words or names are in frames of coordination with the things or events to which they “refer.” Because of the mutually entailed equivalence relations between words and their referents, the words or thoughts we use to name or describe stimuli and events often share some of the stimulus functions of those events.

A diagram depicting the correlation between a written name and an object, person, and event using bidirectional transformation.

The dominance of verbal relations

Bidirectional transformation of stimulus functions

Rampant rule following

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