In this 1972 conversation with John M. Whiteley, B.F. Skinner addresses a variety of important issues in education that remain relevant today. He advocates using positive reinforcement and behavioral approaches to instruction to improve both our educational system and our culture. Topics addressed include aversive control, free will, effective instruction, morality, culture, philanthropy, educational reform, and programmed versus natural contingencies. Filmed at WTTW in Chicago in cooperation with KETC Channel 9 in St. Louis, Missouri.
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